Our history
It all began in 2015 with Ma Coiffeuse Afro, a mobile app connecting clients with hairdressing experts specializing in Afro, kinky, curly, and coily hair.
Our history
It all began in 2015 with Ma Coiffeuse Afro, a mobile app connecting clients with hairdressing experts specializing in Afro, kinky, curly, and coily hair.
Ma Coiffeuse Afro swiftly evolved into a vibrant community, fostering conversations and connections among women celebrating the versatility of their hair. By embracing their ideas, suggestions, and genuine hair care needs, the vision for In Haircare by MCA was born.
"I've tried several IN Haircare products and am thoroughly impressed—firstly by their impeccable composition, and secondly by their effectiveness."
In Haircare by MCA
Launched in 2019 after extensive research, consultation, and testing, our brand perfectly embodies our community.
In Haircare by MCA
Launched in 2019 after extensive research, consultation, and testing, our brand perfectly embodies our community.
In collaboration with a renowned French laboratory, we've developed a range of natural, 100% vegan products that are cruelty-free. Each product is meticulously crafted to address diverse hair needs with precision and care. Every ingredient is selected for its quality, providing a hair care experience as unique as you are!
About Rebecca Cathline, Creator of In Haircare
Afro-textured hair pertains to 20% of the French population, yet access to specialized salons remains limited.
Rebecca developed an entrepreneurial spirit early on; at 18, she launched 'Rap O Féminin,' the first compilation dedicated to women's rap, distributed by Because Music.
Rebecca grew up in the beauty industry, with her mother running several salons. Despite this familiarity, she struggled to find stylists or products suited to her unique hair and skin type.
Motivated by her personal experiences, Rebecca, along with her partner Didier Derozin, launched MaCoiffeuseAfro.com in February 2016 after being recognized as a finalist in the Talent du Numérique (BFM Business).
After their selection for Open Innovation, L'Oréal's startup accelerator program, Rebecca and her team launched In Haircare in 2019. Rebecca continues to champion innovation, inclusion, and care in the beauty industry.
Do you care about your hair? So do we.
Trust In Haircare to put your hair health and happiness first.
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Dedicated to hair care
At In Haircare, we have one main objective: to offer natural solutions to give your hair the best possible feel. Our "In & out" beauty philosophy ensures that each of our products is designed with pure, clean ingredients, deliberately chosen to nourish and strengthen hair health.
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For the community
In Haircare was born from the idea that everyone should have access to beauty care. Our diverse community is the heart of what we do. We listen, share and grow together, united by the common goal of self-care and self-love.
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Made in France with love
Proudly made in the heart of France, our products represent transparency and responsibility. We prioritize vegan practices, ensuring that each product's journey is traceable and, above all, free from animal testing.
"Textured hair has its own specific characteristics, a delicate structure that deserves special attention.
It needs to be strengthened both inside and out. Nourishing it well from the inside means eating well and, if necessary, supplementing well!"
Dr Séjean, nutritionist