Our history
It all started in 2015 with Ma Coiffeuse Afro, a mobile app that connects customers with hairdressing experts specializing in Afro, kinky, curly and frizzy hair.
Our history
It all started in 2015 with Ma Coiffeuse Afro, a mobile app that connects customers with hairdressing experts specializing in Afro, kinky, curly and frizzy hair.
Ma Coiffeuse Afro quickly became a vibrant community, sparking conversations and connections between women who celebrate the versatility of their hair. By absorbing their ideas, suggestions and authentic hair care needs, the vision for In Haircare by MCA took root.
"I've tested several IN Haircare products and I'm more than won over. Firstly because of the composition of the products, which is impeccable, and secondly because of their effectiveness."
In Haircare by MCA
Launched in 2019 following extensive research, consultation and testing, our brand perfectly represents our community.
In Haircare by MCA
Launched in 2019 following extensive research, consultation and testing, our brand perfectly represents our community.
Developed in collaboration with a renowned French laboratory, we have created a range of natural, 100% vegan products that are not tested on animals. Each product is meticulously designed to respond with precision and care to diverse hair needs. Each ingredient is chosen for its quality, offering a hair styling experience as special as you are!
About Rebecca Cathline, Creator of In Haircare
Afro hair concerns 20% of the French population. Yet access to specialized salons is still very limited.
Rebecca developed a taste for entrepreneurship at an early age: at 18, she launched Rap O Féminin, the 1st compilation dedicated to women's rap, distributed by Because Music.
Rebecca grew up in the world of beauty: her mother runs several beauty salons, so the beauty industry was familiar to her. Despite this, she had difficulty finding a stylist or a product that would suit her unique hair and skin type.
Driven by her personal experiences, Rebecca launched MaCoiffeuseAfro.com in February 2016 with her partner Didier Derozin, after being recognized as a finalist in the Talent du Numérique (BFM Business).
Following their selection for Open Innovation, L'Oréal Startup's gas pedal program, Rebecca and her team launched In Haircare in 2019. Rebecca continues to incorporate and promote innovation, inclusion and care in the beauty industry.
Do you care about your hair? So do we.
Trust In Haircare to put your hair health and happiness first.
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Dedicated to hair care
At In Haircare, we have one main objective: to offer natural solutions to give your hair the best possible feel. Our "In & out" beauty philosophy ensures that each of our products is designed with pure, clean ingredients, deliberately chosen to nourish and strengthen hair health.
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For the community
In Haircare was born from the idea that everyone should have access to beauty care. Our diverse community is the heart of what we do. We listen, share and grow together, united by the common goal of self-care and self-love.
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Made in France with love
Proudly made in the heart of France, our products represent transparency and responsibility. We prioritize vegan practices, ensuring that each product's journey is traceable and, above all, free from animal testing.
"Textured hair has its own specific characteristics, a delicate structure that deserves special attention.
It needs to be strengthened both inside and out. Nourishing it well from the inside means eating well and, if necessary, supplementing well!"
Dr Séjean, nutritionist
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